RESPONSIBILITIES
Integrated Marketing StrategyLead and Direct Programs which have a cross-channel marketing impact including Telesales, Direct Mail, Ecommerce, Telemarketing and Customer Centres Database Marketing
Advertising / BrandingWorking closely with Advertising and Branding, provide oversight for all advertising, direct response, promotions and branding activity for the company
Direct Response (Offline)Develop targeted campaigns and Direct Response programs to reach the targets working with Sponsors, Retailers, Telecomm and other Sponsors
Manage all channels, including, Direct Mail, Inserts, Warm Transfer from Customer Service, Welcome letter, Fulfilment package, Renewal letter, Member get member, Statement Msg, Voice Blast, Embedded in Card Application, OBTM, IBTM, DRTV, Personal Inquiry, POS check mark (on box or receipt), etc.
Direct Response (Online)Strategize and develops Internet marketing campaigns to drive customer/consumer to PL Insurance website through online marketing. Develops and implements campaigns to reduce cost and increase customers
Interfaces with 3rd party partner/Sponsor marketing groups to find joint marketing opportunities and new marketing opportunities. Partners with other eCommerce groups on cross-promotional projects
Assesses technology needs and Internet site functionality to maximize customer satisfaction and relationship with Insurance Services
Manages the online user experience, and executes programs to drive receivables through new account origination and current customer relationship extension.
Manage all internet channels, Sponsor email, Purchased Triggered Email, Sponsor Banners, Broad market Email, Viral, Publishers, Remarketing, Affiliates, Directories, OLA Display, Search Organic and Paid, eNews letters, eConfirmations, Logouts, Rich HTML banners, Email to web visitors, Social Media, Upsell / xsell Email, in-product marketing, embedded links
Develop PL Insurance Website and brings Auto, Property and Plus products online
Customer Asset / Value Management / CRM
Product Development Work closely with Product to identify segment needs, key drivers of satisfaction and value, product preferences
Program Implementation Ensure all strategies are implemented across multiple distribution channels
Manage yield/loss studies, attrition studies, target segment qualitative and quantitative research, new product concept development and value proposition research
QUALIFICATIONS
Financial Industry Background in Personal Lines insurance business a plus
Knowledge or experience in the International Financial Industry
Marketing KnowledgeExperience with database marketing, data mining, segmentation
Cross-channel experience - Direct Response, telesales, telemarketing, platform, direct mail, Internet/Ecommerce with a track record of implementing successful campaigns through these channels.
Knowledge and experience in Market research
Experience with value-proposition and product development
Measurement focus. Bottom-line, results orientation
ManagementCross-departmental Relationship building and leadership skills
Ability to effectively lead and provide clear direction to outside agencies, direct reports, peers and cross-functional teams
Ability to develop and motivate associates in an internationally expanding organization
Ability to perform in a fast-paced and rapidly growing environment
Outstanding communication skills and interpersonal skills
Ability to take ownership of issues and to resolve them
Ability to build and lead a strong CRM-focused marketing team which takes will take appropriate risks to drive growth and meet results
Experience in a “start-up” or entrepreneurial organization a plus
Results OrientationFocus on the Bottom Line
Focus on performance against goals
Disciplined approach to Test, Measure and Learn
Measurement-based analytical approach to decision-making
Credentials15+ years related integrated marketing experience across all customer touch-points
Insurance Accreditations desired
MBA a plus with focus on Marketing or MIS
Web experience/education a plus
Interested Applicants please send your resume (in Word format) together with present and expected salary to Sulagna Ghosh:
Tel: (852) 2521-5118 ext.820
Email: sulagna.ghosh@pplesearch.com
** For more job opportunities, please visit our website: www.pplesearch.com **
