Marketing Manager (Search Engine)
We are seeking hard working, detail-oriented manager level executives with a good understanding of Search Marketing. Roles are available for Singapore and China.
Key Responsibilities:
- The Search Engine Marketing Manager is responsible for the development and day to day management of Search Engine campaigns for a portfolio of clients (accounts to be specified)
- Working closely with search teams and agency business teams, key responsibilities include:
- Work with Regional Director to identify agency clients for Search Marketing activities
- Develop search strategy based on program objectives
- Management of Search Engine Marketing Executives in the execution day-to-day deliverables:
§ Research and recommend keyword targets
§ Bid Management
§ Provide campaign budget recommendations
§ Creative ad copy writing and development
§ Program tracking and optimization
§ Weekly progress report, monthly summary reports and campaign wrap-up reports
- Analyze campaign trends and effectiveness
- Other tasks as necessary
Skills Required:
- Minimum Bachelor/Polytechnic degree or higher (majoring in Marketing and/or Management Information Technology or related studies)
- 2-3 years of experience in the Search Marketing/Analytics field
- Proven search engine marketing experience coupled with knowledge of Google AdWords and Yahoo! Search Marketing
- Solid understanding of site conversion and user experience best practices
- Ability to lead, develop, and motivate the search marketing executives working on your team
- Understanding of search engine technology platforms (e.g. bid management)
- Strong working knowledge of Excel and attention to detail +- use of macros and pivot tables a plus
- In-depth understanding of how search engines rank sites and how their algorithms are evolving
- Strong analytical skills and experience with testing
- Excellent written and verbal communication skills
- Must be able to multi-task and work in a fast-paced deadline oriented environment
- Motivated and creative with the ability to self-manage
- A team player who enjoys working in a diverse and dynamic environment
- Proficiency in English and Mandarin (Korean or Japanese a plus)
- Technical web experience including HTML, JavaScript, Content Management Systems, and other scripting languages a plus
Please do not use quick apply
Only S'poreans and S'pore PRs preferred
Interested candidates, please click here to apply!
Email: jameswk@equatorsearch.com
Resumes please INCLUDE:
1. Personal Particulars2. Education 3. Work experiences in point forms4. Current and Expected salary5. All Reasons for leaving6. Date of availability & duration7. Recent photographConsultant In-Charge: JamesDID: 6499 0511Fax: 6224 1900Email: jameswk@equatorsearch.com
Address: 10 Anson Rd #34-15 International Plaza S'pore 079903
URL: www.equatorsearch.comYour Perfect Manpower Connection
